The exact reality of e-Commerce websites
according to recent e-commerce survey is that at least 59% (as per 'Marketing
Sherpa') and 62.14% (as per 'Market Live') of potential customers are
abandoning their shopping carts with no reason or some minor reasons. So, what
are the reasons that are forcing the customers to abandon the shopping carts
more frequently? Are designers of e-Commerce applications or websites the
reason? Or, are there any other common guidelines or thumb rules that make it
more difficult for the customers to purchase the products online?
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To make your e-Commerce website profitable and
improve online conversion rate, each website owner should make sure that the
online shopping cart is easy to use, has good cart efficiency, design and
usability. On top of everything, the shopping cart should have a secure
checkout process. All these are the crucial steps in setting up a good shopping
cart system. Setting up an efficient and effective shopping cart system is very
essential for all the website owners and they need to offer variety of products
in their website to attract the users and make the options user-friendly. If
the website is user-friendly and if the website's payment gateway is secure, it
will not only improve sales but will lead to big purchases as well.
Some meaningful ways that will help in improving
the adaptation rates of the products:
• Provide a user-friendly site and easy options
to create online accounts.
• Display the benefits of creating an account at
the right time so that the user feels comfortable to visit your site and looks
in for buying things.
• Always satisfy the user with big options and
offers.
• Satisfying your customer should be your first
priority. After that, the focus should be on satisfying the needs of the
marketing department.
• Don't force users to finish the order as this
creates lot of friction and anxiety in their mind.
• After accomplishing a sale, make sure that the
customer is at the most co-operative point.
• The checkout options should be easy and
convenient so that the users can process their payments without any hurdles.
• The payments should be done through a secured
Payment gateway.
• There should be a completely linear Checkout
Process/options.
• Should offer a continuous checkout option
without forcing the users to fill out sensitive information at the very
beginning of buying process.
• Understanding your customers comfort will help
in gaining more customers.
• Add incentives in every sale to retrieve your
future special offers. This will help you to build a valuable lasting online
relationship.
In addition to the above, e-Commerce owners
should concentrate on A/B testing which is highly recommended for shopping
carts systems to reduce shopping cart abandonment rate by running a user test
to conclude why users leave their carts midway and which way the owners can
generate a highest conversion rate. So, this will definitely help the
e-Commerce owners to determine the reasons why the customers abandon their
carts and how you can make the necessary adjustments when this happens.
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